Businesses in ChatGPT: How to Claim Your Business and What It Changes

On November 10, 2026, OpenAI announced Businesses in ChatGPT, a beta that lets companies claim their business inside ChatGPT, manage the details it shows, and see how often they come up. OpenAI says 1.2 billion people use ChatGPT each week, so what it shows about your business is worth checking.

This article covers what the beta includes, how claiming and verification work, what the insights measure, who can create a Business Agent, and what to do this week. Everything below comes from OpenAI's announcement, its Help Center guide and its policies. It may change while the product is in beta.

What Businesses in ChatGPT Is

Businesses in ChatGPT has a few parts, all reached through Business Hub, a section in the ChatGPT sidebar.

• Claiming and verification. An owner or authorized representative claims the business and completes identity verification. A verified badge, shown as a blue check, appears on the profile once that is approved.
• Business details. Once verified, you can update key details, and retailers can add a product feed with pricing and availability. OpenAI's announcement says this gives people the most accurate and up-to-date details when they explore products and services.
• Insights. Aggregated numbers on mentions, website clicks and discovery topics.
• Business Agents. A labeled chat where customers can ask questions about your products and policies, for eligible US ecommerce and online service businesses.

How to Claim Your Business

The steps below follow OpenAI's Help Center guide. Screens and options can change during the beta.

1. Sign in and find your business. Sign in to ChatGPT, open Business Hub from the sidebar and search for your business by name. If you run an eligible online business and cannot find it, you may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.
2. Choose a verification method. Depending on your business, the options include business phone, business email, website domain (you add a TXT record to your DNS settings) or Shopify.
3. Wait for claim approval. OpenAI reviews the claim and emails its decision or a request for more information.
4. Complete identity verification with Persona. This is required before you can publish changes, connect a product feed, view insights or create an agent. You may need a government-issued ID, business registration information and proof that you are authorized to represent the business.
5. Update your details. Once approved, you can edit your website, business description, category, logo, and delivery and return policies, and add a cover photo. OpenAI reviews and publishes changes, and updates can take time to show up in a listing or an answer.

Because step 4 involves a government ID, the owner or an authorized representative should complete it personally. The admin who claimed the business can later add teammates in Business Hub and grant an agency access, with each person using their own ChatGPT account.

OpenAI's Businesses in ChatGPT policy asks that the information you add be accurate and kept current, and it rules out fabricated reviews and unsupported guarantees.

What the Insights Show

Insights cover aggregate activity over the past 28 days. There are three measures:

• Mentions. For an online business, a mention counts when ChatGPT references your website. The brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location, even if nobody opens the listing.
• Website clicks. How often people click through to your website.
• Discovery topics. Common themes in ChatGPT answers that mentioned or cited your business. They do not reveal individual prompts or directly measure what customers intend.

OpenAI does not share users' conversations or Business Agent chats with businesses, and insights appear only when there are enough conversations to meet reporting thresholds. A blank metric does not necessarily mean zero activity.

Business Agents: Who Can Use One

A Business Agent is available now to eligible ecommerce and online service businesses in the United States that have a website. They must also meet the industry requirements in OpenAI's Business Agents Policy. OpenAI says it plans to expand to more markets and business categories over time.

How it works:

• Customers choose to start it. When a business appears in an answer, people can open its ChatGPT profile and, if an agent is available, start a conversation. The chat is clearly labeled and separate from the customer's original ChatGPT conversation.
• You review it first. You check the information the agent will use, preview it with a typical customer question, and publish it when you are ready. Customers can chat only with a published agent.
• It informs, it does not transact. The agent explains products and policies and links to your website. It cannot complete purchases, make bookings or check a customer's order.
• It has rules. Under the policy, the agent must be clear that it is AI representing your business, must not give advice that legally requires a professional license, and must not guarantee results or pressure people.
• Ads are optional. Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads. Sponsored placements are labeled and separate from ChatGPT's responses.

A local service business may be able to manage a profile without qualifying for an agent, because the agent has its own requirements. Check Business Hub for your category before you plan around it.

What Claiming Does Not Change

• Recommendations stay independent. OpenAI states that ChatGPT continues to make independent recommendations and comparisons, and that claiming does not guarantee higher placement or sales.
• Ads do not buy answers. The Help Center says advertising does not influence ChatGPT's independent answers.
• You are not the only source. ChatGPT may also use other sources when it answers questions about your business.
• You can appear without an agent. ChatGPT may show information about your business whether or not you have a Business Agent.

That is why claiming is not the whole job. What ChatGPT says about you still depends on what your website, directories and other sources say. Claiming gives you a way to correct the record. It does not replace being clear and consistent everywhere AI looks.

What to Do This Week

1. Decide who is authorized. Pick the owner or representative who will claim the business and complete the ID check. Do not hand your ID to a vendor.
2. Claim and verify. Use whichever verification method Business Hub offers for your business. Start the claim early, because OpenAI reviews each claim and review time varies. Claim only when you are ready: OpenAI Support cannot delete, unpublish or hide a published profile, and a profile created through Persona publishes automatically once approved.
3. Check the basics on your own site first. Name, address, service area, hours, services and policies should match everywhere. Your profile details are reviewed, and ChatGPT can draw on other sources too.
4. Take a baseline. Ask ChatGPT the questions your customers ask and note whether your business appears. Once insights unlock, record the 28-day numbers so you can see change later.
5. Check agent eligibility, then decide. If your category qualifies, treat the agent like a front-line employee: write its guidelines, test it, then publish. If it does not qualify yet, revisit as OpenAI expands.

How This Fits Our AI Search Optimization Service

Business Hub shows you one engine: ChatGPT. Your customers also ask Perplexity and Google AI Overviews. Our AI search optimization service tracks mentions across ChatGPT, Perplexity and Google AI Overviews. Managing your business profile in ChatGPT is part of our AEO/GEO engagement. The owner completes the identity check personally, and we take it from there. The AEO/GEO Pro Package runs $2,800 to $5,000 a month, and it is included in our Growth monthly plan.

If you want to see where you stand before changing anything, start with the free AI Visibility Health Check. It looks at how AI engines describe your business today, and it works whether or not you claim your profile.

360 Automation AI is an OpenAI Select Partner.

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• AI search optimization (AEO/GEO)
• The complete guide to AI search optimization
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